International Mission Board

Custom Trade Show Exhibit

IMB booth workers gather at the start of the 2008 Southern Baptist Convention.

The resource area, featuring information materials on IMB's mission.

Two video columns greet visitors coming to IMB's exhibit.

Conceptual rendering of the overall design of the 2008 IMB exhibit.

Conceptual rendering of the three auxiliary exhibits for IMB's 2008 booth.

IMB booth at the 2007 Southern Baptist Convention.

Background

The International Mission Board is a missionary agency affiliated with the Southern Baptist Convention, the largest Baptist group in the world. The 2008 Southern Baptist Convention Annual Meeting was held June 10-11 in Indianapolis, IN.

The Design

This year's exhibit design built on 2007's message ofTell Me!, moving from a passive listening role to the active challenge ofGo Tell!The exhibit focused on engaging people in the needs around the world, with a strong focus on South America. around creating a strong, simple unifying look.

At the center of the exhibit stood a 23 foot tower displaying some of the powerful imagery of people IMB has interacted with in their mission. The tower, along with many of the walls surrounding it tied in with both the Lottie Moon poster and the images on the floor and existing collateral materials. This year there were also 3 satellite zones on the show floor that tied back into the main display. These shared the theme and imagery of the main 40' x 60' area and focused in on specific aspects of the International Mission Board and it's programs.