Global Lifestyles Group

Custom Trade Show Exhibit

Conceptual rendering of the adult's section of GLG's exhibit at the ECOLLECTION show.

Conceptual rendering of the children's section of GLG's exhibit at the ECOLLECTION show.

Conceptual rendering of GLG's overall ECOLLECTION exhibit.

Exhibit graphic for the men's clothing line.

Exhibit graphic for the women's clothing line.

Exhibit graphic for the Eden clothing line.

Background

Global Lifestyles Group is a company dedicated to eco-apparel and the eco-lifestyle. Everything at Global Lifestyles Group is 100% organic starting with how the cotton crops are grown, cultivated and eventually produced. And check this out, the cotton is grown in four colors.

"We made a lot of wonderful contacts and leads. I would like to let you know that between Scecons designs and GLG's internal marketing, GLG walked away with a Best Booth Award for Innovative Marketing this year! Thumbs Up! Thank you for all your help. We look forward to a continued relationship."
Christiano, GLG Chief Creative Officer

The Design

Global Lifestyles Group (GLG) came to Scecon looking for a pretty cool exhibit for a quickly approaching fashion trade show. To make things interesting, GLG was a new company, so new that they didn't even have a logo yet! The first step was to create a visual identity for GLG. Playing off the idea of organic materials, we quickly developed a logo and the start of a strong, yet flexible branding package.

Next, it was on to the exhibit. They had two spaces at ECOLLECTION at MAGIC, "a green and gorgeous gamut of men's, women's, and kids fashion, beauty, & lifestyle." The show was in Las Vegas, August 25-27, 2008. The larger booth was 10'x20' and featured the men's and women's lines of clothing. The smaller booth was across the isle and featured children's clothing. Our job was to create engaging visual elements and arrangements within the booth, following a fairly rigid set of show rules. The result turned out to be quite nice: the Best Booth Award for Innovative Marketing!